Success Story: Lijjat Papad is as popular as it is, the success story is just as good. Founded by seven friends and housewives, Lijjat Papad has become a successful and inspiring story today. Today, this company employs 45,000 women across India.
New Delhi. Whether it is a wedding, a party or a festival… Lijjat papad every time… Karram, Kurram… Kurram Karram… Yes. At the same time Lijjat Papad, who you have seen in your TV ad since childhood … which has been in your kitchen and supermarket for years. Even today, when the eyes see Lijjat Papad, there is a sense of confidence and empowerment of women in them.
There is hardly anyone in India who does not know the delicious Lijjat Papad. Lijjat papad is as popular as it is, it is as good as its success story (success story). Founded by seven friends and housewives, Lijjat Papad has become a successful and inspiring story today. Today, this company employs 45,000 women across India. So let’s know how 7 women started a business for 80 rupees and then made it famous worldwide. Today this company earns crores.
This journey started from here … A Mumbai native, Jaswanti Jamnadas first laid the foundations of Lijjat Papad in 1959 with her six friends. The goal of these seven women behind starting it was not to start the industry or make more money. This made her want to share her hand in the expenses of her family.
Because these women were not highly educated, they faced many difficulties even while working outside the home. So these Gujarati women planned to make and sell papad, which they could make by staying at home. Jaswanti Jamnadas Popat decided to join her Parvatiben Ramdas Chodani, Uzamben Narandas Kundalia, Banuben Tanna, Laguben Amritlal Gokani, Jayaben Vithalani Papad. He was accompanied by another woman who was entrusted with the task of selling papads.
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women bought a glaze to make papad and also bought the necessary items to make papad. In the beginning, the women made four packs of papad and sold them to a businessman. After this, the merchant demanded more papad from the women. After this, women went to work day and night and turnover quadrupled per day. After this, Vyapari asked to improve the quality of papad. In addition, he also helped train these women about accounts, marketing, etc. This group of these seven women became a cooperative system. Needy women over the age of 18 were added.
Lijjat Papad’s company at the time provided him with an annual income of 6196 and soon thousands of women joined him. Also read – Here is the cheapest gold loan, check out the interest rates of the top 10 banks, EMI and other information
Thousand crore turnover Lijjat Papad was founded in 2002 by the then president of the country, Dr. APJ Abdul Kalam, awarded the Economic Equity’s Business Woman of the Year Award, the Country’s Best Cottage Industry in 2003 and the Brand Equity Award in 2005. Papad’s business started with a 80 rupees loan, today is a shadow of the world and has a turnover of about 100 crores.